The Two Sides of Luxury – The flagship sedan in the Audi lineup offers two distinct sides: the sportier Audi S8, and the luxurious comfort of the Audi A8. To compare the two models, a tête-bêche style art book was created. Read the book from the S8 side and you’ll encounter edgier language and black backgrounds to mimic the sporty attitude. Flip the book over to the A8 side and you’ll experience more elegant language and white backgrounds that present a progressive feel.