Macaloney’s is a Vancouver Island distillery built on craftsmanship, authenticity, and a deep connection to place. From smoking their own peat to meticulously refining every bottle, the brand embodies a distinctly Canadian work ethic and dedication to quality.

A color palette with various named color swatches named Barrel Char, Smoke Cloud, James Bay, Island Sky, Peat Moss, Sunset, Wheat Field, with shades of black, blue, green, purple, yellow.
Illustration of anthropomorphic otters dressed in various outdoor and leisure activities.
Multiple presentation slides about whiskey from a presentation or report, featuring designs, text, images of bottles, and illustrations of bears, with the word 'Whisky' prominently displayed.

Our solution balances sophistication with personality. We introduced Peat, a hardworking (and hard playing) Vancouver Island marmot, a species found nowhere else in the world, as the brand’s mascot. Peat brings warmth, character, and a sense of storytelling to the identity,

Close-up of a bottle of whisky with a label featuring a black and white illustration of a raccoon it wearing a bartender's uniform and holding a drink, with the text 'Kelph Diver' and the brand name 'El Capitan.'
Three posters on a concrete wall featuring Macaloney's branding, including an image of whiskey being poured into a glass and a whiskey bottle with a bear mascot.
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The refined typography and premium photography pair with playful illustrations and vibrant accents. The result is a brand system that feels both elevated and approachable, celebrating the craftsmanship behind the whisky while giving consumers a memorable character to connect with.

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Close-up of a black sign with a sloth logo inside a hammock, attached to the side of a building with black brick exterior, and part of a window on the left.
Side-by-side image showing whisky menu on the left and whisky being poured into a glass on the right.
Collection of promotional images for Macaloney's Canadian Single Malt Whisky. Includes a whisky bottle, branded packaging, and various stickers and patches featuring a beaver mascot with outdoor and camping themes.
Close-up of a white t-shirt with a graphic of a lion's face and a green stylized lion's mane, partially visible, lying on a black textured surface. A black tag with white text reads 'Macaloney's'.