Every year the Audi brand celebrates the holidays with a season of savings. Carefully weaving the intersection of luxury and savings can be tricky (pun intended).This campaign design system achieves the level of excellence expected of the brand, while adding a bit of excitement.
Our system used a mix of CGI, stock and pre-shot photos are seamless combined to tell a cohesive visual story across a number of channels. High impact units even encouraged viewers to “Scrape” the ice away to reveal savings.
