PayPal+ is a rewards program for PayPal users. This project provided the opportunity to build upon a beautiful, existing brand system. The work shown is representative of a global toolkit created to ensure consistency as the program is launched worldwide.

A design mockup of PayPal branding with different logos, color schemes, typography, and a smartphone displaying the PayPal app interface.
Collage of design presentation slides showcasing PayPal branding, logo, typography, color palette, graphic principles, and promotional graphics, with images of people holding a smartphone and a sneaker.

PayPal+ is for those who want rewards to fit into everyday life, not require a strategy. No new apps required. It’s all in one place. With one set of points that you’ll earn whenever you shop, send money, or pay with PayPal, online and in stores.

A collage of six images showing various objects and scenes. Top row: person holding a sign that says 'All Night Long' against a metal background, hand holding a PayPal debit card, person eating a croissant and bread at a table. Middle row: hand holdi
A person's hand holding a camera with promotional points displayed on the camera.
Billboard promoting PayPal+ rewards program on top of a building with HVAC units and metal piping against a clear blue sky.

Photography focuses on empowered hands visualize the concept of a revolutionary new way to earn and redeem points, lifestyle imagery to ease of use for everyday purchases and product imagery for scalable, personal targeting.

Close-up of a hand holding a clear spray bottle with a silver nozzle, against a black background.
Person holding a takeout coffee cup with a blue reward card displaying 50 points, which is marked as redeemed, in front of a white background with black text saying "Redeem anywhere".
Billboard advertisements promoting earning and redeeming points through PayPal+, featuring images of hands holding different items such as a bottle, sunglasses, and a coffee cup with points earned or redeemed labels.