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Who doesn’t love a good before and after? This project is one of my personal favorites. I originally designed a logo for a friend’s contracting company in 2016. By 2026, the business had evolved dramatically. The clientele, scope of work, and overall vision had grown far beyond what the original identity represented. This case study documents that transformation, from a local general contractor to a brand centered around the idea of the perfect home.

The new design system draws heavily from mid century Swiss graphic design. It’s meticulous, structured, bold, and confident, qualities that mirror the company’s approach to craftsmanship. Those references are balanced by the warmth and sophistication of the interiors the company creates, resulting in a brand that feels both refined and approachable.

The layouts are inspired by editorial and architectural publications, helping position the work as aspirational rather than purely functional. The goal was to sell not just a service, but a vision of what a home can become, a sharp contrast to the branding commonly seen among regional competitors.