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This project challenged us to develop a merchandise collection for the United States Air Force Academy Football team that merged two distinct worlds: contemporary streetwear and collegiate football culture. The brief called for apparel that felt modern and fashion-forward while incorporating subtle references to the Academy's aviation heritage—particularly the iconic B-2 Spirit bomber.

Our solution balances bold athletic energy with layered storytelling, embedding a series of visual easter eggs throughout the collection. From aviation-inspired graphics to hidden details such as the coordinates of the team's stadium, each element was designed to reward closer inspection while reinforcing the unique identity of the program.